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Mark Fralick is an accomplished technology executive with extensive experience in supply chain execution systems and warehouse management. Currently serving as Chief Technology Officer at Softeon since March 2023, Mark also holds the role of Platform Evangelist at WhereWerks and AttunedLabs since May 2017, where the focus is on redefining warehouse management systems. As an Outcome Leader at GetUsROI LLC since November 2004, Mark specializes in driving ROI in supply chain execution systems. Mark’s prior experience includes serving as Vice President and Chief Technical Architect at RedPrairie from 1999 to 2004 and co-founding Software Architects Inc, where the RP/JDA WMS product was originated, between 1990 and 1998. Mark began their career as a Project Leader at McHugh Freeman from 1988 to 1990, leading the transition to RDBMS technology. Mark holds a Bachelor’s degree in Business and Computer Science from the University of Wisconsin-Green Bay.