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Kimberly M. is a seasoned professional in digital analytics and marketing with over 20 years of experience. Currently serving as Senior Consultant in Digital Analytics at Softcrylic since February 2020, Kimberly has previously held leadership roles including Director of Marketing at Equifax where expertise encompassed Advertising Technology, Data Strategy, SEO, and Campaign Management. Earlier experience includes significant positions at Microsoft as Senior Account Manager and Account Manager in Advertising, where analysis of client needs and digital solutions was paramount. Additional roles include Interactive Media Strategist at 22squared, Manager of Media Planning & Analysis at eDiets.com, Account Executive at Hollywood Media Corp, and Account Manager at Worldata/WebConnect. Kimberly holds a B.S. in Computer Information Systems from Florida Atlantic University.