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Jirar (Jerry) Helou is a seasoned professional in the Marketing Technology sector, currently serving as VP of MarTech Strategies at Softcrylic since May 2017, where co-leading the Solution Architecture Group and overseeing teams in Data Activation and Digital Experience Architecture. Jirar has extensive experience with Adobe, having held multiple roles including Multi-solution Architect for Adobe Marketing Cloud and Senior Consultant for Audience Manager, where achievements included transforming a leading Online Bank’s integration of Adobe tools. Additionally, Jirar is a Board Member at Daarna and has a solid academic background with a Ph.D. in Electrical and Computer Engineering from the University of Delaware, complemented by a Certificate in Negotiation Mastery from Harvard Business School Online.