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Jennifer Ping is a seasoned professional in digital marketing and analytics, currently serving as a Senior Analytics Consultant at Softcrylic since December 2022, focusing on GA4 migration and analytics implementation. Jennifer has been the Founder of Universal Insights Analytics since 2013, providing consulting services for big data analytics, digital marketing initiatives, and custom reporting. Previous roles include Digital Analytics Consultant at Media.Monks and Analytics Implementation Specialist at lululemon, where responsibilities encompassed mobile analytics design and implementation. Notable achievements include designing a universal data model to enhance tracking efficiency. Jennifer's earlier experience spans roles in web analytics, digital recruitment, and marketing management, complemented by a Bachelor of Arts in Economics and East Asian Studies from the University of Toronto and a Web Technologies Certificate from the British Columbia Institute of Technology.