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Chelsea Ortiz is an experienced analyst in digital analytics, currently employed at Softcrylic since May 2021. Prior to this role, Chelsea worked as a Website Reporting Analyst at Sabre Corporation from September 2016 to May 2021, where responsibilities included managing Google Analytics and Google Tag Manager configurations, analyzing website performance, setting up custom events and goals, and creating reports and dashboards. Chelsea also implemented third-party marketing pixels and served as an expert resource in KPIs and analytics. Earlier experience includes a position as a Student Assistant at the University of Virginia. Chelsea holds a Master of Science in Commerce with a focus on Business Analytics from the UVA McIntire School of Commerce and a Bachelor of Arts in Spanish and Foreign Affairs from the University of Virginia.