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Andrew Johns is a seasoned professional in digital personalization and analytics, currently serving as the Director of Personalization at Softcrylic since August 2018. In this role, Andrew leads the Personalization & Digital Experience Optimization practice, assisting clients in enhancing customer experiences through personalization and A/B testing. Prior to Softcrylic, Andrew held various key positions at Ally from July 2009 to August 2018, including Director of Digital Transformation, where responsibilities encompassed strategy and governance for personalization and digital analytics. Andrew's earlier career included roles such as eCommerce Manager at Lastar Inc. and Logistics Account Executive at Total Quality Logistics, showcasing expertise in web analytics, SEO, and eCommerce innovation. Andrew holds an MBA with a concentration in IT Management from the University of North Carolina at Charlotte and a B.S. in Marketing/Economics from the University of Dayton.