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Madeline Hasslinger (Huletz) is a seasoned professional with extensive experience in digital product management and business transformation, currently serving as the Digital Product and Strategy Lead at Softchoice since May 2018. Awarded the 2023 Corporate Excellence and President’s Club accolade, Madeline has excelled in roles such as Business Transformation SME, where responsibilities included acting as a liaison between sales and technical teams, as well as developing user enablement strategies with marketing. Previously, Madeline held positions at Nordstrom, including Assistant Department Manager and Management Intern, where significant contributions included winning a regional project award. Additionally, Madeline served as Sales Manager at Hepkat Clothing and completed a marketing internship with Prelimb 3D Garden Design App. Educational qualifications include a Bachelor of Science in Business Administration and Management from California Polytechnic State University-San Luis Obispo and a UI/UX Design Bootcamp from Springboard.