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Gayathri Kannan is an experienced marketing professional currently serving as Portfolio Marketing Manager and Portfolio Marketing Lead at Softchoice since October 2021, where responsibilities include developing positioning, value propositions, and foundational messaging, alongside conducting market and customer research. Previously, Gayathri held the role of Associate Solutions Marketing Manager, focusing on building an internal information repository and managing sales enablement programs. Prior experience includes serving as a Product Specialist in Partner Program Management at CDW Canada, where Gayathri defined go-to-market strategies and managed program budgets for HP Canada, as well as a Summer Marketing Intern at VWR, part of Avantor. Gayathri holds a Bachelor of Business Administration with a Management Specialist focus from the University of Toronto, earned in June 2019.