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Zoe Beales is an experienced sales and management professional with a robust background in the technology and financial sectors. Currently serving as Cisco Alliance Sales Lead and Cisco Software & CX Lead at Softcat plc since July 2020, Zoe has previously held the position of Associate in Wealth Management for the Middle East at AES International from December 2019 to June 2020. Prior to that, Zoe worked at DLL as a Cisco Capital Account Manager in the UK from April 2016 to April 2019. Zoe's extensive career at NatWest spanned from October 2005 to April 2016, during which time Zoe held multiple roles including Business Banking Manager, Regional Sales Manager, Lean Implementation Manager, Branch Manager, Customer Advisor, and Customer Service Officer.