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Marcela Gomez is an experienced e-commerce and omnichannel retail professional with a robust background in leading digital strategies across various companies in Latin America. Currently, Marcela serves as the Head of Ecommerce & Omnichannel - Retail Digital at SODIMAC MEXICO, having previously held significant roles such as E-commerce Product Commercial Manager at Sodimac Colombia and E-commerce Manager at Pycca, where a comprehensive implementation of an e-commerce platform was executed. Earlier experience includes being Jefe Comercial E-commerce at Almacenes De Prati S.A. and Category Manager at Linio Group, as well as Key Account Manager at Groupon Colombia. Marcela holds a Master's degree in Online Marketing and E-commerce from Universitat de Barcelona, along with a Professional degree in Marketing from Politécnico Grancolombiano and an executive program in Retail E-commerce from eCommerce Institute.