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Exe Pierri is a seasoned professional with extensive experience in digital optimization and user experience design. Currently serving as Jefe de optimización Digital at Sodimac since October 2018, Exe leads a multidisciplinary team focused on enhancing processes across Uruguay and Argentina through data-driven decision-making. Exe's diverse background includes project management at JOTA, where project leadership spans from budgeting to design, and teaching Google Analytics workshops at Senpai Academy. Previous roles include UX/UI design at various companies such as Bunker db®, Soho, and Ledonford, alongside freelance design work that laid the foundation for a successful career. Education includes a degree in Programming from Instituto Tecnologico Superior and certifications in Customer Experience and Frontend Development.