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Anton Z. has extensive experience in marketing leadership across various industries, currently serving as Head of Growth at Sodimac Colombia since December 2022. Previously, Anton held the position of Segment Marketing Leader for Latam at Siigo and Gerente de Mercadeo at AlphaCredit, where responsibilities included omnichannel marketing strategies, lead generation, campaign optimization, and public relations. Anton's background also includes roles at institutions such as Universidad de los Andes, where assistance was provided in marketing analytics, and at several organizations focusing on business development, product marketing, and digital marketing strategies. Anton holds an Especialización en Inteligencia de Mercado from Universidad de Los Andes and a Business Administration degree from Universidad Metropolitana, alongside a diploma in Project Management.