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Willem Duijvelshoff is an experienced UX designer and co-founder with a proven track record in digital product design. Currently serving as the Lead UX Designer at Soda Studio since August 2019, Willem has contributed to over ten projects for notable clients such as KPN, Fugro, Backbase, and VPRO. Willem co-founded Fairify, a sustainable fashion solution acquired by Cosh, and previously worked as a UX Designer at Informaat, where projects included collaborations with ING, Rabobank, and the Dutch government. Early experience includes a role as an Interaction Designer at Hogeschool van Amsterdam and an Editorial Internship at VICE Media. Willem holds a Master of Science in Information Sciences from the University of Amsterdam and a Bachelor of Arts in New Media, alongside an exchange program in design at Kyushu University.