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Gidi Geller currently serves as Chief Business Development Officer at SODA.Auto since January 2024, overseeing global business development and sales initiatives. Concurrently, Gidi holds roles as Business Leader and Growth Advisor at IronBiz and VP of Worldwide Business Development at Rider Dome. Previously, Gidi contributed to strategic planning and fundraising as an Advisory Board Member at Tvisi Motors Limited. Gidi's experience includes leading sales and business development efforts at GuardKnox Cyber Technologies from May 2018 to February 2023, co-founding and serving as CEO of Clear Menu, and holding various sales management roles at Artesyn Embedded Technologies, Emerson Network Power, Advantech, and Radisys. Gidi's expertise encompasses team leadership, go-to-market strategy, strategic planning, and complex hardware and software systems. Educational background includes training in Sales and Marketing from Braude Academic College and a degree in Practical Engineering from Tel Aviv University.