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Picarnella Dewi is an experienced marketing and sales professional with a diverse background in various industries. Currently serving as Marketing Manager for the SEAP region at Socomec Group since February 2017, Picarnella has previously held positions such as Sales Executive for Channel Management at ABB, where responsibilities included developing sales strategies and coaching sales engineers. Picarnella's expertise also extends to previous roles at PT. Philips Indonesia as Distributor Manager and Business Analyst, alongside earlier experience in marketing communications at Hard Rock Radio Bandung and public relations at Dusit Hotel Balikpapan. Educational qualifications include an MBA in Business and Administration from Institut Teknologi Bandung and a Bachelor's in Public Relations from Universitas Padjadjaran.