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Dan Petty is a seasoned media professional currently serving as the Director of Audience Strategy at ProPublica since March 2022. With extensive experience in audience development and digital engagement, Dan has held key roles at organizations such as the Society of Professional Journalists as a Digital Tools Trainer, and MediaNews Group as the Director of Audience Development. A former Senior Editor at The Denver Post, Dan led digital operations for breaking news and sports coverage, emphasizing audience analytics and innovative digital journalism practices. Additionally, Dan has contributed to various consulting roles, focusing on enhancing digital media strategies and membership efforts. Dan holds an MBA from The Wharton School and a B.S. in Biology and Journalism from the University of Richmond.