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Annabel is a Manager, Consulting at Social Ventures Australia. During her time at SVA, Annabel has worked closely with non-profit and corporate clients on a range of strategic planning and measurement, and evaluation projects.

Before joining SVA, Annabel was in marketing at Nestlé, where she managed communication campaigns and analyzed sales and population data to influence business strategy. She has also worked with The Behavioural Architects, a behavioral economics consulting company, conducting research and developing strategies to influence consumer behavior. Annabel has volunteered with the National Aboriginal Sporting Chance Academy (NASCA) as a role model to Indigenous children in remote communities of the Northern Territory and has developed a particular interest in this area. Annabel participated in the Board Observership Program in 2019 and sat on the Board of Congenital Diaphragmic Hernia (CDH) Australia, supporting them to develop their organizational Theory of Change and outcomes measurement plan’

Annabel holds a Bachelor of Communications (Distinction) and a Bachelor of International Studies (Distinction).