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Joe Gits is the CEO and Co-Founder of Social Market Analytics. Prior to this, they were the EVP of Quantitative Analytics at Thomson Reuters from 2006 to 2011. From 1996 to 2006, they were the Co-Founder of Quantitative Analytics, Inc.

Joe Gits has a MBA in Finance from DePaul Driehaus College of Business and a BBA in Finance from University of Iowa. Joe also has certification from the CFA.

Some direct reports include Umair Rafiq - CTO, Kim Herndon - CFO.