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Parisa Mayel is an experienced marketing professional with a strong background in CRM and digital marketing automation. Currently serving as CRM & Marketing Automation Manager at Avitazen since March 2023, Parisa develops and executes strategies to grow audiences and enhance campaign performance. Previous experience includes a brief tenure as a Salesforce Consultant at Amused Group and a comprehensive role at IVE Group as Salesforce Marketing Cloud Campaign Manager & Developer, collaborating with major brands like Foxtel and L’Oréal. Parisa also operated as a Digital Marketing Manager in freelance capacities, focusing on eCommerce projects and online presence across various sectors. A foundational career began with roles at EY and Prostate Cancer Foundation of Australia, alongside early positions specializing in user interface design and development.