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Peter Metcalfe has accumulated extensive work experience in the digital marketing industry. Peter currently holds the position of CEO at Social Chain Agency, where they began in November 2022. Prior to this role, they served as the Managing Director UK at the same company from April 2022 to November 2022.

Before joining Social Chain Agency, Peter held various leadership positions at Carat UK. Peter was the Managing Director, UK Performance from August 2021 to April 2022 and the Managing Director, North from September 2018 to August 2021. Additionally, they served as the Head of Digital - Director at Carat Manchester from February 2016 to August 2018, where they were responsible for defining digital strategy and operational excellence.

Earlier in their career, Peter worked at iProspect as a Director from March 2014 to February 2016, where they were responsible for digital performance channels. Peter also served as the Associate Director - Head of Affiliates & Aggregators from July 2013 to February 2014.

Peter's work experience began at Carat Manchester in April 2011, where they held the positions of Associate Director from February 2013 to June 2013 and Affiliate Marketing Manager from April 2011 to February 2013.

Prior to Carat Manchester, Peter started their career at Mediavest Manchester UK as an Affiliate Marketing Executive from June 2010 to March 2011 and as an Affiliate Marketing Assistant from July 2009 to May 2010.

Peter Metcalfe attended All Hallows Catholic High School in Macclesfield from 1995 to 2002. Peter then pursued a Bachelor of Arts (BA) degree in Management and Marketing from the University of Hull from 2002 to 2005.