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Mihir Nair is an accomplished professional in account planning and brand strategy, currently serving as Group Account Manager - Planning at SoCheers since April 2022. Prior to this role, Mihir held significant positions such as Senior Manager Account Planning at TVA and Brand Strategist at The Glitch. Experience includes account planning at ZEE5 and a variety of internships where content creation for prominent brands like Baskin Robbins, ICICI, and ASTRAL pipes was delivered. Mihir has a Master of Business Administration in Communication and Media Studies from Symbiosis Institute of Media and Communication and dual Bachelor's degrees in Architecture from Dr. K.M. Vasudevan Pillas Campus and the University of Mumbai.