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Don Wilson is an experienced executive and leader in customer strategy and transformation, currently serving as the Executive Officer for Customer Strategy at Lismore City Council, focusing on recovery and innovative customer experiences following a natural disaster. With a long-standing involvement in advocacy as Vice President of SOCAP Australia, Don has also held significant roles at Telstra as the Senior Lead for Strategy and External Engagement, and at Qantas in various managerial positions, including overseeing large-scale transformation programs, customer care, and performance management. Don holds a Master’s degree in Aviation/Airway Management and Operations from UNSW, emphasizing a strong commitment to enhancing customer experiences and operational excellence in diverse organizational settings.