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Ed Birchall is the Founder & CEO at Sobirho, a company driving transformation in the sports industry through AI-driven connected data ecosystem. Prior to this, Ed Birchall worked at companies like Palantir Technologies, Capco, HSBC, Barclays, and Merrill Lynch, where Ed held various roles in financial services, client strategy, client profitability, and trading lifecycle transformation. Ed Birchall has a strong background in leveraging AI, technology, and data-driven solutions to drive successful transformations in diverse industries.