Brian Faith is a seasoned professional in data strategy and analytics, currently serving as a Data Strategy & Analytics Consultant at Sobirho and Brandlete. With a strong focus on enhancing fan engagement and empowering athletes in the sports industry, Brian also contributes as a Teaching Assistant for Sport Management Analytics courses at Northwestern University. Prior experience includes developing go-to-market strategies for FanCompass and directing sales and data analytics at Wrapify, where Brian led a sales team and collaborated with major sports partnerships. Brian's expertise is backed by a Master of Arts in Sports Administration from Northwestern University and a Bachelor of Science in Advertising and Marketing from Syracuse University.