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Hai Nam Bui has a diverse range of work experience starting in 2009. Hai Nam began their career at DBS Bank as an Analyst in Self-Service Banking and later moved to Credit Suisse as a Senior Analyst in Ops Control & Regulatory - Investment Banking. In 2012, they joined Techcombank as a Director in Business Finance / Analytics & Customer Intelligence.

In 2014, Hai Nam joined HSBC as a Vice President in Information Management - RBWM. Hai Nam then transitioned to Lazada, where they held multiple roles including Vice President, Head of Ops Strategy & Planning, and later became the Commercial Director for Electronics.

In 2016, Hai Nam co-founded OnPoint E-commerce and served as its CEO. Hai Nam then co-founded and served as the CEO of Datamart Solutions Pte Ltd in 2017, which provided AI-driven multi-channel growth SaaS services for 25,000 sellers across various ecommerce marketplaces. Datamart Solutions was acquired by Intrepid Group in October 2018, where Hai Nam continued to work as the Group CTO & a Board Member until July 2021.

Hai Nam's next venture was Swift247, where they served as a Co-founder and Board Member starting in April 2019. Their most recent role is as the Co-founder and CEO of SoBanHang, a company focused on empowering MSME businesses through digital technologies, which they started in June 2021.

Hai Nam Bui began their education at the High School for Gifted Students, Hanoi University of Science, Vietnam National University. Hai Nam studied there from 2000 to 2003 and focused on Mathematics. After completing high school, Hai Nam Bui attended the National Economics University in Vietnam from 2004 to 2008. Hai Nam earned their Bachelor's degree in Management of Information Systems during this time. Following their undergraduate studies, Hai Nam Bui pursued a Master's degree in Financial Services at the Singapore Management University. Hai Nam attended the university from 2008 to 2009.