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Kaitlyn Hopkins serves as the Senior Product PR Lead at Snowflake, where responsibilities include growing the global product PR function and crafting impactful narratives around technology innovation. Recognized as a 2024 Q1 Snowstar Award recipient, Kaitlyn previously held the position of Product PR Lead at Snowflake, developing external communication strategies and collaborating with product executives. Prior to Snowflake, Kaitlyn was a Senior Communications Specialist at Splunk, where efforts led to significant increases in brand visibility and engagement through various PR initiatives. Kaitlyn's earlier roles at Splunk, Quinn PR, and Jive Software involved executing PR campaigns, managing communications, and enhancing brand messaging. Kaitlyn holds a Bachelor of Science in Public Relations, with minors in Marketing and Media Management from the University of Miami.