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In his fifth season at Snowbasin, Michael Rueckert oversees all marketing, public relations and communications for the resort. Prior to working in the ski industry, he directed marketing and fan experience at University of Utah Athletics for their football and gymnastics programs.

Michael graduated from the University of Utah in Strategic Communication and Business and serves on the Ski Utah Marketing committee as chairperson and also participates in the PR committee. He remains involved with collegiate sports marketing, strategy and event production.