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Paul Lloyd has a diverse work experience, starting in 1993 with Accenture as a business consultant. Paul then joined Virgin in 1998 as the Head of Marketing for Virgin One. In 2002, they moved to the Royal Bank of Scotland where they held various senior marketing and product roles until 2007. Following this, they joined Virgin Money as the Marketing Director and served in this role for over a decade until 2019. In 2019, Paul became a co-founder and CMO of Snoop.

Paul Lloyd attended the University of Bristol from 1989 to 1992, where they earned an Honours Degree in Chemistry.