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Vlad Ivanov is a seasoned digital marketing professional with extensive experience in various industries, including foodtech, fintech, and e-commerce. Currently serving as the Digital Marketing Lead at Snoonu since October 2022, Vlad specializes in mobile and web marketing strategies, utilizing diverse platforms such as Google, Snapchat, Meta, and TikTok, alongside tools like Google Analytics 4 and AppsFlyer for performance tracking. Prior roles include Senior Digital Marketing Specialist at Alfa-Bank (Belarus) and Digital Marketing Specialist at ООО Штутгарт центр, where Vlad honed skills in web and mobile promotion, content creation, and social media management. Significant achievements include impressive growth in GMV, total orders, and user reactivation rates during tenure at Snoonu. Vlad holds a Bachelor's degree in Marketing from Belarusian State Economic University.