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Steffen Methner

Brand Positioning & Strategy Lead at SNIPES

Steffen Methner has a diverse and extensive work experience in the marketing and brand management field. Steffen is currently working as the Team Lead Account Marketing at SNIPES SE, where they lead a team in developing the quarterly marketing calendar for key accounts and in-house brands. Additionally, they are a Lecturer at FH Aachen University of Applied Sciences.

Prior to their current roles, Steffen worked at ASICS EMEA, where they held various positions, including Marketing Account Manager SportStyle EMEA and Marketing Manager SportStyle North/East Europe. In these roles, they were responsible for the marketing account management for top tier lifestyle distribution accounts and overseeing lifestyle brand strategies, budgets, and go-to-market plans.

Before joining ASICS, Steffen worked at Hörstmann-Unternehmens-Beteiligungen, where they served as the Head of Sneakers for Praise Mag & Sneakerness International and Senior Sales and Marketing Manager for the portfolio. Steffen was responsible for team leadership, office and product management, budgeting, account management, events, and digital transformation processes.

Steffen also worked at lmc.communication as a Marketing Activation Manager, where they executed national and international marketing initiatives for Volkswagen AG and Audi AG. Steffen had team responsibility and served as the first point of contact for clients, guests, locations, and retailers.

Additionally, Steffen has experience working at Clubkind Brand Marketing GmbH as a Brand and Project Manager, where they worked on retail marketing activations, campaigns, music and sport events, collaborations, and special projects for portfolio brands such as Snipes, K-Swiss, Hummel, and Björn Borg.

Early in their career, Steffen worked at KICKZ.com GmbH as a Marketing Project Manager, where they were involved in product launch strategies, athlete management, seeding and product placements, look book shootings, and product and campaign designs.

Overall, Steffen Methner's work experience showcases their expertise in account marketing, brand management, and marketing activation in the lifestyle and sportswear industry.

Steffen Methner completed their Bachelor of Arts (B.A.) in Communicationdesign at IB Berlin from 2005 to 2011. Steffen then pursued further education and obtained another Bachelor of Arts (B.A.) degree in Marketingcommunication & PR at IBA Munich from 2012 to 2014. In addition to their formal education, Methner has completed several certifications in various areas such as emotional intelligence, personal branding, employee performance improvement, digital strategy, marketing plan writing, leadership communication, brand strategy, and leadership rules, through LinkedIn in the year 2020. Methner also briefly attended Texas Tech University in 2005, studying applied economics.

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