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Kristin Arndt is an experienced CRM Manager at SNIPES since March 2022, after previously serving as a Junior CRM Channel Marketing Manager and a Working Student E-Commerce within the same company. Kristin has a strong background in email marketing, having planned and created international campaigns, as well as optimized marketing automation programs using the Emarsys Marketing Cloud. Earlier roles include an E-Commerce Intern at SNIPES, where Kristin supported the implementation of marketing tools and managed multilingual campaigns. Kristin also gained experience as a Retail Planning Intern at Nike, focusing on data validation and reporting. Academic achievements include a Master of Science in Business Administration and a Bachelor's degree in International Business from the University of Amsterdam and Fontys Venlo University of Applied Sciences, respectively, along with a minor in Marketing Management.