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Joe Shoemaker has a diverse work experience in the digital and marketing fields. Joe started their career at Raritan Headwaters Association as a Summer Intern in 2011. In 2014, Joe joined Merkle where they held various roles, including Senior Analyst/Associate Manager, Director/Associate Director, and Director of Performance Media. During their time at Merkle, Joe was responsible for digital marketing delivery excellence, client relationship management, team development, and contributing to business development opportunities. In 2020, Joe joined IQVIA as an Associate Principal, where they managed consulting projects for pharmaceutical and healthcare clients, incorporating multiple data sets into deliverables. Joe's most recent role is as the Vice President of Digital at SNIPES, where they lead a digital team, collaborates with cross-functional teams, and develops digital strategies to enhance online sales and customer experiences.

Joe Shoemaker received a Bachelor of Arts degree in Business and Environmental Studies from the University of Pittsburgh in 2013. Joe has obtained additional certifications including Google Trusted Advisor from Google in 2019, Search Certification from Marin Software in 2015, Bing Ads Accredited Professional from Microsoft, and Google Adwords from Google.