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Lia Strandberg started their work experience in 2002 with various job positions. From August 2002 to January 2012, they worked as a Worker in diverse roles. In 2012, Lia became an Entrepreneur, founding Tmi Lia Strandberg. In 2017, they had a student internship at Adtraction. Lia then worked as a Project Manager at ML Entertainment Oy from December 2018 to March 2020. Since March 2020, they have been the Head of Customer Success at Sniffie - The Pricing Automation Company.

Lia Strandberg pursued their education in a systematic manner. Lia began their academic journey in 2003 at Solvalla Sport Institute, where they obtained a degree in Sport instructor with a focus on Sports and Exercise. After completing their studies there in 2006, they went on to pursue further education at Arcada University of Applied Sciences. From 2015 to 2018, Lia obtained their Bachelor of Applied Science (BASc) degree in Business Administration. Continuing their quest for knowledge, they then enrolled at Hanken School of Economics in 2018. Lia aims to complete their Master of Science (MS) degree in Marketing by the year 2023. These educational experiences have equipped their with a strong foundation in both business administration and marketing, making their a well-rounded candidate in these fields.