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Adam Robert Lang is an experienced business intelligence and planning professional currently serving as the Director of Business Intelligence and Planning at SNDL Inc. since August 2021. Previously, Adam held various senior roles at Weston Foods, including Director of Business Intelligence & Analytics and Director of Sales Planning and Commercialization. Adam also contributed to ACE Bakery as Sales Strategy & Planning Manager and Business Analysis Manager, focusing on pricing management, customer profitability, and supply chain strategy. Adam began a career in marketing as a Marketing Analyst and holds a Bachelor of Commerce with honors in Marketing Management from the University of Guelph.