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DeAnna Lamphere is an accomplished leader in the retail industry with extensive experience in executive roles. Currently serving as President of SnapperRock Swimwear New Zealand UPF50+ since November 2018, DeAnna also holds membership in the Women in Retail Leadership Circle and Women Executive Leadership Florida, where the focus is on supporting women's advancement in corporate leadership. DeAnna is the Founder and CEO of Naked&Famous Consulting LLC, which specializes in retail and brand development. Previous positions include Executive Merchant at SelfieStyler, Inc., Divisional General Manager of Women's Apparel at Nordstrom, and VP Merchandising at White House Black Market. Earlier career roles include VP of Product Development and Merchandising at Chico's FAS, Inc. and VP Corporate Merchandising at BCBG Max Azria. DeAnna holds a BA in Marketing/Advertising from the University of South Florida.