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Tiina Raikko is a seasoned professional in consumer insights and marketing, with extensive experience spanning over three decades. Currently serving as the Director and Owner of Fuel Consulting Pty Ltd since March 2009, Tiina has also held part-time contract positions as Consumer Insights Manager at Snack Brands Australia and Primo Foods. Additionally, Tiina served as President of the Board of Directors at The Research Society from November 2017 to November 2023 and has held senior roles at Essential Media Communications, Lion, and Unilever, among others. Tiina's background includes significant contributions at Kantar Millward Brown, where key clients included Unilever and Vodafone. Tiina earned a Bachelor of Commerce in Economics/Management from the University of Wollongong between 1986 and 1988.