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Jessica Kay, MPH, is an accomplished professional specializing in digital media strategy and performance analytics. As the Digital Insights Manager at SMZ Advertising since February 2022 and Owner & Chief Strategist at Pearl Media, LLC since October 2019, Jessica focuses on campaign strategy, CRM, content creation, digital media management, and performance analyses. Previous roles include Marketing Manager at the University of Michigan School of Public Health, Account Supervisor at Finn Partners, and Digital Marketing Manager at Detroit Medical Center. Jessica holds dual bachelor’s degrees in Genomics & Molecular Genetics and Spanish from Michigan State University, as well as a Master of Public Health in Social and Behavioral Sciences from West Virginia University.