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Bobby Bell has a diverse work experience, with their most recent position being the Group Finance Director at Smyths Toys Superstores since May 2018. Bobby also holds the role of Managing Director of Smyths Toys France since August 2022. Prior to working at Smyths Toys, Bobby worked at PwC from 2010-2018, primarily in Transaction Services - Deals, specializing in M&A due diligence and financial integration. Bobby also worked in the Audit department, providing audit and assurance services to various clients. Bobby's experience includes working with global multinational corporations, indigenous SMEs, and exposure to different accounting standards such as Irish & UK GAAP, US GAAP, IFRS, and SOX.

Bobby Bell's education history includes obtaining an Associate Chartered Accountant (ACA) degree from Chartered Accountants Ireland, a Bachelor of Commerce (BComm) degree from the University of Galway, a Master of Accounting degree with First class honors (1.1) from the Technological University of the Shannon, Athlone Campus, and FE1 Law Examinations from the Law Society of Ireland.