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Saskia van Liempt Serré is an accomplished professional in communication, marketing, and advertising with extensive experience in academia and consultancy. Currently, Saskia serves as an Associate Professor at Universidad Europea and as a PR & Comms Advisor at Smoot, focusing on personalized generative AI models for advertising campaigns. Previous roles include Head of PR & Comms at LOLA MullenLowe and Head of PR & Content at VCCP Spain, where strategic communication was emphasized. Additionally, Saskia has provided consultancy services at SCOPEN and NADIE.The Creative Think Tank, and served as Communications Director at Grupo Consultores. Educationally, Saskia holds a Master's degree in Commercial Management and Marketing from Instituto de Empresa and a degree in Advertising and Public Relations from Universidad Complutense de Madrid.