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Bill Blaney currently serves as VP, Creative Director, and Brand Strategist at SMM since April 2018 while simultaneously holding the position of Principal and Chief Creative Officer at SOUP since January 2014. With extensive experience in marketing and creative strategy, Bill has provided expertise in brand experience, digital, mobile, and social profiles, as well as large-scale web management for Fortune 500 companies. Previous roles include Sr. Creative Director and Digital Marketing Strategist at Walter F. Cameron Advertising, and Chief Creative Officer and Digital Strategist at Marcomm Group, Inc. Bill is also the author of a B2B marketing handbook tailored for the digital age and holds a BA in Communications from Temple University, along with additional education from Queens College.