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Heather is a proven sales executive, operator, and leader with a track record of launching various brands in the U.S. market, including Hoka Running Shoes and Adidas Outdoor. With tremendous commitment and bold ideas, Heather is a prodigy at managing active lifestyle brands.

It’s no surprise Heather trailblazed a career unmistakably outside the office walls —considering she splits her time between the mountains, the ocean, and adventures around the globe. For Cabo Ella Group, she is not only COO but the ultimate brand ambassador for the wellness company’s budding portfolio.

The seasoned sales and marketing executive launched her career at PowerBar and IMG in the tennis and action sports space. Later, Heather earned a decade of wins at The Hartford Sales Group, orchestrating launches and relaunches of major sports brands including Adidas Outdoor and Hoka One One. For Hoka One One, she helped a then little sneaker company outperform with sales peeking from $250k to $3 million.

The University of Arizona alum lives in Encinitas, California, the hotbed of surfing, yoga — and home to a vibrant wellness community. Here, the lifelong adventurer and hardcore music lover can be found at the beach with her husband, two sons, and dogs.