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Self-motivated lifetime entrepreneur (yes even at age 10), Brett Weiss has a proven track record for being ahead of the curve and recognizing trends before they happen. Using his supernatural abilities, proven sales experience, and commitment to the hustle, Brett has launched several successful business ventures — taking them from inception to mainstream. His ‘Weiss’ inspired line of CBD products started from a crazy, cannabis tale and is now a Smilyn sensation.

Brett earned his entrepreneur credentials early. At the ripe old age of 10, he was selling donuts to elementary school classmates in Phoenix, Arizona, and later sharpened his customer service skills at the family business, Weiss Guys Car Wash.

It was here — working among longtime employees and generations of relatives — where Brett laid down his foundational skills as a businessman and avid marketer. With an uncanny ability to spot trends, Weiss has flourished in the marketing and tech arena as well as the restaurant and lifestyle space. At Zingle, he was on the ground floor of text-message marketing, and three years ago, he began exploring the CBD space as one of its early adopters.

The University of Arizona alum is now the CEO of Cabo Ella Group. A passionate music lover and outdoorsman, he lives in North County, San Diego.