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Carlos A. Reyes Rodríguez has extensive experience in business development and sales. Carlos A. began their career in 2002 as Sales National Manager at Mc Graw Hill Publishing Co, where they implemented the innovation project called Publishing Custom Mexico-LATAM. Carlos A. was responsible for developing a specialized commercial network, with performance metrics based on indicators of per capita value and average ticket. Carlos A. was able to turn regional sales results from negative to profitable, with a 30% efficiency impact.

In 2011, they joined the Santillana Group Mèxico as National Commercial Manager and Business Developer, where they launched and developed the new line business "Santillana Compartir" of the Group. Carlos A. was responsible for structuring the business model, policies and processes as resources for sale, and designing the marketing and testing strategies.

In 2013, they moved to Atlética as Commercial Director and Business Developer. Carlos A. was responsible for structuring and leading a low segment innovation project for Mexico and LATAM, and launching the new lines of business for the Institutional, Educational and C-level Government sectors. Carlos A. was also the main partner for the company with business clients and key negotiator with the Pan American Olympic Committees, increasing annual income by 32%.

In 2015, they joined SM Group as Commercial Director and Business Developer, where they were the launch leader to new lines of e-learning business of the Group in Mexico. Carlos A. was responsible for strategy for gamification and segmentation in educational platforms sale as hybrids digital solutions SAAS, SIS and LMS models. Carlos A. also defined metrics and designed indicators for decision making, gamified sales by product, customer, type of market, pricing, NPS and terms consultative sales.

Currently, they are the Head of Growth LATAM at SmileandLearn.

Carlos A. Reyes Rodríguez is currently pursuing a degree in Alta Dirección at EGADE Business School del Tecnológico de Monterrey. In 2021, they obtained a Diploma of Education in Calidad en el Servicio from the Instituto Tecnológico Autónomo de México. From 1999 to 2002, they obtained a degree in Ciencias y Técnicas de la Comunicación with a field of study in Comunicación empresarial from Universidad del Tepeyac, A.C. In October 2021, they obtained a certification in Top Management from the Tecnológico de Monterrey.