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Joyce Hattar is a seasoned professional in marketing and client management, currently serving as a Senior Client Executive at SMG since April 2022, specializing in connected commerce marketing. Prior to this role, Joyce held positions at Alissar Flowers International, focusing on e-commerce strategies and partnership development, and at Quintessentially as a Lifestyle Manager, where relationship management and client services were key responsibilities. Previous experience includes creative event management as a Student Life Officer at Amman Academy, public relations and client servicing at Bidaya Corporate Communications, and consulting roles at Pinnacle Business & Marketing Consulting. Joyce began their career with internships in banking and advertising at Standard Chartered Bank and Leo Burnett MENA, respectively. Joyce holds a Bachelor's degree in Business Administration from the American University of Beirut, with a double emphasis in Marketing and Management.