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Howard King is currently working as the Digital Insight & Optimization Lead at SMARTY Mobile since September 2023. Prior to their current role, Howard held the position of Head of Data & Analytics, Western Europe at Avon from May 2022 to August 2023. With a background in data and analytics, Howard has also worked in various senior roles at companies such as UK Flooring Direct, Arcadia Group Ltd, Rufus Leonard, PwC UK, Logan Tod & Co, Yell Group Ltd, and BSkyB.