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Carly Ricketts is a Senior Strategy and Propositions Lead at SMARTY Mobile. Prior to joining SMARTY Mobile, Carly held various positions in companies such as Three UK, this is fst, TMA The Ideas People, BWP Group, and Primal PR. With a background in marketing and account management, Carly has experience in driving business growth, client management, strategic planning, and brand development. Carly holds a BA Honours degree in English from Oxford Brookes University and a CIM Professional Diploma in Marketing from Oxford College of Marketing.