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Beckie Smith is an experienced marketing professional who has held various leadership roles in marketing and customer relationship management in companies such as SMARTY Mobile, Metro Bank (UK), Tesco Mobile, and Foundation Home Loans. With a Bachelor's degree in Marketing from Bournemouth University, Beckie has a strong background in developing integrated marketing plans, managing marketing budgets, and leading teams to improve customer experience and drive business growth. Over the years, Beckie has demonstrated a strong ability to map and manage integrated marketing and advertising technology stacks, as well as develop long-term strategies to enhance customer satisfaction and reduce churn.