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Jeffrey Brian Potter is a seasoned user experience (UX) designer with extensive experience in various roles across multiple companies. Currently serving as a Senior UX Designer at SMArtX Advisory Solutions since July 2022, Jeffrey previously held positions including User Experience Designer at Businessolver and UX Lead at uiuxpros.com. Notable past roles include a Senior UX Designer at Charles Schwab, where efforts focused on modernizing branding systems, and a UI Engineer at PromonTech, specializing in translating business requirements into interactive prototypes. Additional experience encompasses volunteer UX consulting for Repair Cafe, in-house design work at Payden & Rygel, and lead UX design responsibilities at Get Social Inc. Educational credentials include a Bachelor of Fine Arts in Visual Communication from The Illinois Institute of Art-Chicago and various UX-related courses from prestigious institutions.