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Alejandro Nortes is a seasoned technology professional with extensive experience in software engineering and digital project management. As Co-Founder of SmartWay Studio since February 2013, Alejandro has been instrumental in driving innovation and creativity within the company. Previous roles include contributing to the Technological Research Support Service at UPCT, serving as Director of Digital Projects at Helmet | Estrategia y Emprendimientos, and collaborating with the Software Engineering Research Group at the University of Murcia. Alejandro's entrepreneurial spirit is highlighted by founding La Factoria WiFi, where responsibilities encompassed eCommerce, system analysis, programming, and systems integration. Additionally, experience as a Computer Technician involved maintaining systems and managing Point of Sale systems for businesses. Alejandro Nortes holds degrees in Computer Engineering from the University of Murcia, complementing technical expertise with a strong academic foundation.