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Katerina Khudayarova is an experienced digital marketing professional currently serving as a Senior Paid Media Lead at Smartly since January 2023 and as a Senior Performance Marketing Manager at Adapt since January 2018. With a strong background in managing paid search and digital marketing projects for high-scale B2B clients across EMEA and international markets, Katerina excels in optimizing campaigns, managing substantial paid media budgets, and delivering performance analysis. Previous roles include Senior Search and SEO Analyst at Adapt Worldwide and SEO Analyst at Traffic Optimiser, contributing to expertise in PPC, SEO, and content marketing. Katerina holds an MBA from the London School of Commerce and a Bachelor's degree in Marketing Management from Tashkent State University of Economics.